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Trust in influencers grows more important in predicting buying intentions over time, analysis finds
Science News

Trust in influencers grows more important in predicting buying intentions over time, analysis finds

A meta-analysis of empirical studies involving more than 31,000 participants has revealed the factors that affect the level of influence of so-called social media influencers. Those factors include credibility, expertise, attractiveness and perceived similarity to their followers. They are, the work shows, positively associated with the attitude of consumers toward the brands mentioned or promoted by those influencers and, in turn, their purchasing intentions. Details of the analysis are published in the International Journal of Internet Marketing and Advertising.

📅 2026-11-04 23:00:01    •    Phys.org
Carbon dots fluoresce their way through the rainbow as liquids change
Science News

Carbon dots fluoresce their way through the rainbow as liquids change

Fluorescent materials usually emit a single consistent color. They are typically made from dyes or metallic components. In contrast, researchers reporting in ACS Central Science have created carbon dots that can fluoresce in a range of colors under UV light, depending on the concentration and the liquid they're in. The team incorporated the new carbon dots into plastic decorations and used them to create a data encryption system.

📅 2026-11-04 22:40:10    •    Phys.org
A new superinductor created within a silicon integrated circuit
Science News

A new superinductor created within a silicon integrated circuit

A recent study published in Nature Electronics and carried out by researchers from nanoGUNE's Quantum Hardware research group, Quantum Motion, London Center for Nanotechnology, Imperial College London and the University of Cambridge introduces a new superinductor created within a silicon integrated circuit fabricated in a commercial complementary metal–oxide–semiconductor (CMOS) process.

📅 2026-11-04 22:40:08    •    Phys.org
Cosmic hydrogen measurement marks breakthrough in mapping the universe
Science News

Cosmic hydrogen measurement marks breakthrough in mapping the universe

An international research project is bringing scientists closer to mapping the universe. The MeerKLASS Collaboration has reported its first measurement of the large-scale clustering of cosmic hydrogen, advancing a technique that could transform how cosmologists chart the universe.

📅 2026-11-04 22:20:01    •    Phys.org
Traditional Korean paper becomes breathable patch for future wearable health care
Science News

Traditional Korean paper becomes breathable patch for future wearable health care

Wearable health-monitoring devices are becoming increasingly important for personalized health care, but conventional patches often rely on substrates that restrict airflow, trap sweat and cause skin discomfort during prolonged use. These limitations can also interfere with the reliable collection and analysis of sweat, highlighting the need for breathable materials that support both comfortable wear and accurate sensing.

📅 2026-11-04 22:00:09    •    Phys.org
NOAA, NASA release measurements of 2026 ozone hole
Science News

NOAA, NASA release measurements of 2026 ozone hole

Atypical weather conditions caused the Antarctic ozone hole to grow to an unusually large size in 2026, NOAA and NASA scientists reported today, though they said the protective ozone layer is still on track to recover by later this century.

📅 2026-11-04 21:40:16    •    Phys.org
Molecular choreography: How the p97 protein regulates cellular quality control
Science News

Molecular choreography: How the p97 protein regulates cellular quality control

The p97 protein plays a central role in cellular quality control by preparing defective or no-longer-needed proteins for degradation and recycling. Researchers at the University of Münster, in collaboration with the University of Duisburg-Essen, have investigated how p97 and its auxiliary proteins interact in this process. The study has now been published in the journal Nature Communications.

📅 2026-11-04 21:40:10    •    Phys.org